Publications

Our published research on the future of premium residential care, written for the people who own, run and invest in it. Free to read and free to share.

Beyond Lifestyle was published in August 2026 in partnership with Bridgehead. It comes in two volumes: a strategic summary that makes the argument, and an evidence volume that shows the working. Both are free to download in full, with no registration.

A Strategic Summary

Beyond Lifestyle

The clinical care leadership model for premium residential care, in brief.

Premium care homes have long competed on lifestyle: the building, the grounds, the dining, the concierge. Residents arriving today are older, frailer and living with more conditions at once than any generation before them, and families are choosing on a different basis. This summary sets out the case for competing on clinical capability, and the condition-specific framework model that delivers it inside a provider's existing team.

August 2026 · 22 pages · PDF, 14 MB

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The Evidence Base · A Companion Volume

Beyond Lifestyle: The Evidence

The market data, search behaviour and primary consumer research behind the case for clinical positioning.

The companion data volume to the strategic summary, in three parts. The Resident draws on Knight Frank, CQC, ONS and Alzheimer's Society data to describe who is actually entering premium care. The Search analyses five years of UK keyword demand to show how families look for it. The Expectation reports a 2,000-respondent national poll on what those families now expect a care home to be able to do clinically.

August 2026 · 23 pages · PDF, 12 MB

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Want to discuss what this means for your homes?

We work with providers to turn the argument in Beyond Lifestyle into condition-specific frameworks their own teams can deliver.

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